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Asseta AI is The Intelligent Family Office Suite™ an all-in-one operating system for modern family offices. Unify banking, accounting, brokerage, alternatives, bill pay and expense data. Gain clarity, automation and governance.
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Asseta AI is the operating system for modern family offices.  Unify your financial data, streamline operations, and gain clarity to manage wealth with confidence.

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Between my time in public accounting and corporate finance, having assisted dozens of clients, I have never seen such a modern take on financial management software before. From an ease of use, automation, and enhanced financial clarity perspective, Asseta hits the nail on the head.

Salvatore
VP of Finance @ SFO

I'd been searching the family office software market for years and finally found a platform that seems to have hit the nail on the head. The Asseta team has a great vision and knows exactly what we are looking for from a technology partner. It is some of the best if not the best software we've seen.

Kyle Fritz
Founder, Acropolis Capital Partners

Prior to Asseta, we would have to wait for weeks to receive standard financial reports from our accounting team. Now our accountants build consolidated financial reports broken out by entity and other dimensions in minutes. It has cut our reporting efforts by more than 90% and improved our financial visibility and controls greatly.

Blake
COO @ The Energy Room

Profit and Loss reporting was taking days to build manually in Excel. Asseta was easy to set up and makes it easy for us to analyze our business by location, class, department, source and other dimensions in real time. It helped me recognize where our margins were to invest more and grow the business.

Andrew
Founder @ TwentyOneGrains

We are always looking for smart ways to streamline the month end close and implement controls. Asseta's solution brings everything together in one place and organizes data from multiple sources.

Alexandra
Financial Controls @ Fortune 100

Month-end can be a real pain when trying to consolidate financials from hundreds of subsidiaries. Asseta's solution is brilliantly architected to do just that. Automating inter-company activity is easy and painless. Their platform is a game changer in the outdated accounting/ERP arena.

Joe
Corporate Reporting @ Fortune 100

FAQ

Some frequently asked questions about our service.

Read all FAQ items

Can Asseta replace QuickBooks for my family office?

Yes. Asseta is a purpose built family office general ledger platform designed to unify investments and accounting.

Asseta is built to replace QuickBooks for family offices that have outgrown single-entity accounting. Unlike QuickBooks, which was designed for small businesses, Asseta is a purpose-built general ledger and investment platform that handles the complexity of multi-entity, multi-currency family office operations.

With Asseta, you can:

  • Integrate banking, investments, and accounting into one platform
  • Consolidate across dozens of entities in real time
  • Eliminate manual spreadsheets and workarounds
  • Gain audit-ready books with family office–specific reporting

Can I build custom reports or dashboards?

Yes. Asseta includes a powerful custom reporting and dashboard builder. Users can create tailored financial reports using filters, custom groupings, calculated fields, and dimensional analysis themselves. Dashboards can combine multiple visualizations including tables, charts, and KPIs and be configured by role, entity, or user preference.

We also offer templates for common use cases like family office summary dashboards, GP/LP performance snapshots, and investment allocation breakdowns. Reports can be saved, scheduled, and shared with internal or external stakeholders.

Can I customize the chart of accounts?

Yes. Asseta provides a fully customizable chart of accounts to fit your entity structure, reporting needs, and financial workflows. You can add, edit, or deactivate accounts, create custom account types or subcategories, and structure the chart to match industry-specific standards such as for family offices, investment firms, or operating businesses. Changes are reflected in real time and can be managed across entities.

Can I export reports to Excel or PDF?

Absolutely. All reports in Asseta can be exported to Excel or PDF with a single click. Excel exports preserve formulas and formatting for further analysis, while PDFs are optimized for clean, professional presentation. You can also automate report distribution via scheduled exports to email or shared folders.

Can I import historical data?

Most family offices go live on Asseta within 8–12 weeks. The exact timeline depends on the state of your data, technology environment, and available resources.

From day one, Asseta’s team of CPAs, engineers, and customer success experts work alongside you ensuring a smooth migration, tailored configuration, and efficient onboarding so your team can realize value quickly.

Can dimensions be required or enforced on certain transactions?

Yes. You can configure specific dimensions to be required based on transaction type, entity, or account.

This ensures data consistency and prevents incomplete or miscategorized entries.

The system will prompt users to complete missing dimension fields before a transaction can be posted.

Do you offer implementation help for custom configurations?

Yes, we support custom configurations during onboarding and beyond. Whether you need tailored reporting, a unique chart of accounts, or integration mapping, our team works closely with you to ensure Asseta fits your specific needs.

Do you support multi-dimensional accounting (e.g. by fund, family member, asset class)?

Yes. Asseta natively supports multi-dimensional accounting, giving you the flexibility to track and report on transactions across any dimension that matters to your family office.

You can tag transactions and balances by fund, entity, family member, asset class, investment vehicle, project, or custom dimension. This enables you to slice data in multiple ways, run consolidated or granular reports, and drill down for deeper insights all without manual spreadsheets.

With Asseta, your accounting reflects the true complexity of your portfolios, making analysis, reporting, and decision-making faster and more accurate.

Does Asseta integrate with Quickbooks?

Yes. Asseta integrates seamlessly with QuickBooks, in addition to many other financial tools. This integration allows for the smooth transfer of financial data from QuickBooks into Asseta, facilitating an upgrade path for businesses that need more robust features like multi-entity management and financial consolidation without losing their historical data.

Learn more about Asseta's integration partners.

How long does it take to implement Asseta?

Our average customer goes live within 8-12 weeks. The timeline depends on the state of your data, technology needs, and resource capacity. Asseta's team of CPAs, engineers, and customer success personnel will work directly with you to ensure an efficient implementation.

How often does Asseta release updates?

We regularly update our platform to introduce new features and enhancements, typically on a quarterly basis. These updates are designed to improve functionality, enhance user experience, and incorporate the latest advancements in financial technology.

Is Asseta GAAP Compliant?

Yes, Asseta is GAAP compliant. We’ve built the platform to support the principles and requirements of GAAP, including features like accrual-based accounting, audit trails, dimensional chart of accounts, and proper revenue recognition workflows.

It’s important to note that compliance also depends on how the platform is used. No software can guarantee GAAP-compliant outcomes without proper oversight. It is ultimately the responsibility of the finance team, including controllers, accountants, and CFOs, to ensure their data and processes align with GAAP standards

Our role is to make that process easier, faster, and more reliable.

Is Asseta SOC II Compliant?

Yes, Asseta is SOC 2 Type II compliant. We undergo independent audits to ensure our controls meet the highest standards for security, availability, and confidentiality. This includes rigorous practices around data encryption, access controls, system monitoring, and operational processes. Our compliance demonstrates our commitment to protecting sensitive financial data and maintaining the trust of our clients.

Please visit our Trust Center to see our compliance status in real-time.

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Is Asseta a general ledger?

Yes.

A general ledger forms the basis of a company's accounting system. It documents all company transactions, such as assets, liabilities, equity, revenues, and expenses. Every entry includes a debit and a credit, which must always balance to maintain accurate financial records.

The general ledger plays an integral role in producing financial statements. It helps businesses track their financial performance over time, allowing them to identify trends, manage budgets, and make informed financial decisions. The general ledger also assists in ensuring compliance with financial regulations and standards, as it provides a complete and accurate record of all financial transactions carried out by the company.

Learn more about Asseta's Intelligent General Ledger here.

Is Asseta secure and is my data safe?

Asseta is SOC 2 Type 2 compliant and prioritizes the security of your financial data with advanced encryption, regular security audits, and compliance with industry standards. Our platform uses multi-factor authentication and continuous monitoring to detect and prevent unauthorized access, ensuring that your financial information remains confidential and secure.

Is Asseta suitable for single-family and multi-family offices?

Yes. Asseta is purpose-built for both single-family offices and multi-family offices managing complex portfolios and multiple legal entities.

For single-family offices, Asseta provides a modern general ledger and investment platform that eliminates spreadsheets, consolidates entities, and delivers real-time visibility across all assets and accounts.

For multi-family offices, Asseta scales seamlessly to support multiple client structures, intercompany accounting, and consolidated reporting all while maintaining the security, permissioning, and transparency required to serve multiple families.

Whether you oversee one family’s wealth or operate as a professional multi-family office, Asseta equips you with the clarity, control, and efficiency to manage accounting, investments, and operations in one unified platform.

Is customer support included?

Yes, all customers receive dedicated support. Our team is available via Slack, email, and scheduled calls to assist with questions, troubleshooting, or ongoing guidance.

Response times are under 1-hour and we aim to get you the help you need as soon as possible.

What financial reports are included out of the box?

Asseta comes with a comprehensive library of pre-built financial reports designed for multi-entity, multi-asset environments.

These include:

  • Consolidated and entity-level balance sheets and income statements
  • Trial balances
  • General ledger reports with full drill-down capabilities
  • Variance and budget vs. actual analysis
  • Reports by user-configured dimension, such as asset class, family member, or fund

All reports support dimensional filters, date ranges, and comparison periods, making it easy to get both high-level and granular views of financial performance.

What is the advantage of choosing Asseta?

Asseta is the only intelligent family office suite purpose-built to unify accounting, banking, and investments in one platform. Unlike generic software, Asseta is designed around the unique complexity of multi-entity, multi-asset family offices.

With Asseta, you gain:

  • A modern general ledger built for family office scale
  • Seamless integration across your existing systems
  • Real-time visibility and reporting across every entity
  • A platform that evolves quickly with the needs of the industry

By choosing Asseta, you’re equipping your family office with clarity, control, and a partner focused exclusively on your success.

What type of support does Asseta offer its users?

Asseta offers comprehensive support through a dedicated customer service team, available via phone, email, and Slack channel. We also provide extensive online resources, including tutorials, FAQs, and community forums, to help users maximize the benefits of our platform.

Where is my data hosted?

Asseta is hosted on secure, enterprise-grade cloud infrastructure in the United States. We use AWS (Amazon Web Services) for its industry-leading security, reliability, and compliance capabilities. All data is encrypted in transit and at rest, with strict access controls in place to protect client information.

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