Lead with Legacy

Family office financials rooted in visibility, security and truth.
That’s the Asseta Effect.

Asseta AI Intelligent Family Office Suite

A healthy financial ecosystem allows you to make the best deals. The best deals let you make your mark.

$70B+

Assets On Platform

99.9%

Uptime since launch

  • Consolidations

    Multi-entity reporting

    All of your entities and accounts in a single system.

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  • Reconciliations

    Account reconciliation

    Manual data reconciliation is a thing of the past.

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  • Payables

    Streamlined Bill Pay

    Manage vendors, implement approval workflows, control spend.

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  • Integrations

    API-Native Connectivity

    Asseta connects to 15K+ financial institutions and applications.

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Asseta.
Your single source of truth.

Manage all your accounts, entities and investments in one single system.
That’s wealth management that sees ahead.

Addepar

Investments

SS&C Black Diamond

Investments

Arch

Investments

Ramp

Payments

Charles Schwab

Investments

J.P. Morgan

Investments

Aleta

Investments

Fidelity

Investments

Morgan Stanley

Investments

Plaid

Banking

Bill

Payments

Chad Cook

Founder

Ty Thaggard

Principal

D'arcy Young

Head of Operations

David Carpenter

Director of Asset Management

Colin Moore

Director of Acquisitions

Bryan Botterman

Director of Development

Nesta Murphy

Analyst

Luke Logan

Intern Analyst

Agile, rapid implementation to deliver comprehensive visibility faster. 

Modernize your tech stack in months.

Today

Get started

  • Create your Chart of Accounts
  • Setup all your entities
  • Import historical data

Day 45

Get comfortable

  • Link up all your bank accounts and brokerages
  • Set up user permissions
  • Gain access to dozens of pre-built reports and dashboard widgets

Day 90

Ask why you didn’t switch last year

  • 100% of reporting moved to Asseta
  • Reconcile accounts 8.5x more efficiently
  • Books close 85% faster

Frequently asked questions about Asseta

Can Asseta replace QuickBooks for my family office?

Yes. Asseta is a purpose built family office general ledger platform designed to unify investments and accounting.

Asseta is built to replace QuickBooks for family offices that have outgrown single-entity accounting. Unlike QuickBooks, which was designed for small businesses, Asseta is a purpose-built general ledger and investment platform that handles the complexity of multi-entity, multi-currency family office operations.

With Asseta, you can:

  • Integrate banking, investments, and accounting into one platform
  • Consolidate across dozens of entities in real time
  • Eliminate manual spreadsheets and workarounds
  • Gain audit-ready books with family office–specific reporting

Is Asseta a general ledger?

Yes.

A general ledger forms the basis of a company's accounting system. It documents all company transactions, such as assets, liabilities, equity, revenues, and expenses. Every entry includes a debit and a credit, which must always balance to maintain accurate financial records.

The general ledger plays an integral role in producing financial statements. It helps businesses track their financial performance over time, allowing them to identify trends, manage budgets, and make informed financial decisions. The general ledger also assists in ensuring compliance with financial regulations and standards, as it provides a complete and accurate record of all financial transactions carried out by the company.

Learn more about Asseta's Intelligent General Ledger here.

What is the advantage of choosing Asseta?

Asseta is the only intelligent family office suite purpose-built to unify accounting, banking, and investments in one platform. Unlike generic software, Asseta is designed around the unique complexity of multi-entity, multi-asset family offices.

With Asseta, you gain:

  • A modern general ledger built for family office scale
  • Seamless integration across your existing systems
  • Real-time visibility and reporting across every entity
  • A platform that evolves quickly with the needs of the industry

By choosing Asseta, you’re equipping your family office with clarity, control, and a partner focused exclusively on your success.

Does Asseta automate inter-company activity?

Asseta handles inter-company activity by automating transactions between entities within the same organization. Our platform simplifies these processes by providing tools to reconcile inter-company accounts automatically, ensuring accuracy and compliance.

How long does it take to implement Asseta?

Our average customer goes live within 8-12 weeks. The timeline depends on the state of your data, technology needs, and resource capacity. Asseta's team of CPAs, engineers, and customer success personnel will work directly with you to ensure an efficient implementation.

Is Asseta suitable for single-family and multi-family offices?

Yes. Asseta is purpose-built for both single-family offices and multi-family offices managing complex portfolios and multiple legal entities.

For single-family offices, Asseta provides a modern general ledger and investment platform that eliminates spreadsheets, consolidates entities, and delivers real-time visibility across all assets and accounts.

For multi-family offices, Asseta scales seamlessly to support multiple client structures, intercompany accounting, and consolidated reporting all while maintaining the security, permissioning, and transparency required to serve multiple families.

Whether you oversee one family’s wealth or operate as a professional multi-family office, Asseta equips you with the clarity, control, and efficiency to manage accounting, investments, and operations in one unified platform.

Can I import historical data?

Most family offices go live on Asseta within 8–12 weeks. The exact timeline depends on the state of your data, technology environment, and available resources.

From day one, Asseta’s team of CPAs, engineers, and customer success experts work alongside you ensuring a smooth migration, tailored configuration, and efficient onboarding so your team can realize value quickly.

Is customer support included?

Yes, all customers receive dedicated support. Our team is available via Slack, email, and scheduled calls to assist with questions, troubleshooting, or ongoing guidance.

Response times are under 1-hour and we aim to get you the help you need as soon as possible.

Do you support multi-dimensional accounting (e.g. by fund, family member, asset class)?

Yes. Asseta natively supports multi-dimensional accounting, giving you the flexibility to track and report on transactions across any dimension that matters to your family office.

You can tag transactions and balances by fund, entity, family member, asset class, investment vehicle, project, or custom dimension. This enables you to slice data in multiple ways, run consolidated or granular reports, and drill down for deeper insights all without manual spreadsheets.

With Asseta, your accounting reflects the true complexity of your portfolios, making analysis, reporting, and decision-making faster and more accurate.

Family office intelligence that sees ahead

Lead with Legacy